In this module I feel I have greatly improved my knowledge about typography. To have a more specialist knowledge about type will greatly improve my future design work. I have a deeper understanding of how type can speak to us and can have a personality that gets the voice of the company or designer across to the audience. To develop this understanding I learnt how to use different skills and rules within type, like altering point size, is the type san serif or serif, change the leading and simply how having uppercase or lowercase can alter the message been put across to the audience. Further rules about hierarchy and ranging the text will be vital to me when designing, I feel confident now I can design with type and communicate more effectively with it.
Type is a huge area of design and I am glad I took this module just to have an insight into it, which is what I got. A few weeks ago I would have said type wasn’t my favourite aspect in design anymore, but looking back through all the work from this module and how much I have learnt I will welcome anymore knowledge about type because it will improve my design work. I have also realised I have an interest in grids and how type works within grids so I will keep on exploring this aspect in my type journal.
I enjoy keeping a type journal for my own reference and looking back at the opinions I had from the start of this module to the end. This documentation has helped me develop further areas of interest into design. I really want to go back and do some more letterpress in the future, taking my business card designs to be produced.
Having the journal as a continuous reference is good because I can compare and contrast what I feel has worked or not in the typographic world and consider this is my own work.
I am now confident with Quark, which is valuable to know in industry.
My weaknesses I feel are my knowledge on the history of typography; I will research into this and record it into my type journal. Knowing how type has developed and where typefaces have come from will aid my communication using type. I still haven’t got to grips with the anatomy of type yet, so I need to sit down and study this, so in the future I can discuss type in an effective manner.
Ways to strengthen my skills with type:
1. Continue to record and analyse my type journal, I will learn a lot from looking at existing designs.
2. Learn the anatomy of type to benefit my knowledge
3. Keep experimenting with typographic rules, learning the rules mean I can learn how to break them if I wish.
4. Don’t overlook quark as a piece of design software it is still used widely in industry so I will benefit form keeping my knowledge of the software fresh in my mind.
Thursday, 2 April 2009
Type Evaluation
Monday, 28 July 2008
The tastiest type around
Decided to try a little chocolate experiment, some didn't turn out and they could look a lot better but that gives me the excuse to try again another time. This was really fun and yummy. I want to explore type in different ways while i have time to experiment over the summer and manipulate materials that i wouldn't normally use.
Monday, 19 May 2008
Tuesday, 29 April 2008
Monday, 14 April 2008
Beard Font
Everyone needs a beard font!
found it on pristina.org, no title at the mo cos its in a foreign language.
Wednesday, 9 April 2008
Kumi Yamashita
Kumi Yamashita: "Shadows are a fine medium for someone who believes more in variability ... than in constancy, a stance that may be temperamental as well as philosophical."
Wednesday, 23 January 2008
Camille Baudelaire
Letters, designs by Camille Baudelaire, i really like these experiments with typographic forms, manipulation of shadows and developing onto 3D forms.
Wednesday, 17 October 2007
Visuals using type
After receiving an adobe illustrator brief, based on type, we had a session creating visuals/images from type i think this is a perfect example of how to create a piece from type. I found this as i was wondering around the Johnson banks website again.
