It's amazing what you can do with an envelope.

I was flicking through the newspaper and came across an image that really caught my eye. After a lecture on colour theory this week i have had my eyes opened a lot more to impact colour has on a piece of design work.
I think think this particular image successfully grabbed my attention due to the way colour has been used in the piece. The vibrant red stands out against the blue/grey background, creating a nice visual impact. After studying the piece further i felt myself becoming captivated by the creative paper folding, then i realised the folded pieces were made from the signature item of the Christian aid charity, this being the envelope.
The type along the envelope also interested me, it looked bold and exciting, i couldn't remember seeing a design with an impact like this from the charity before. Trying to remember back to the times when the envelopes had been posted through the letterbox in previous years, i couldn't familiarise myself with previous designs, even the charity's logo.
Curiosity struck me and i started searching the internet to pin point the group/designer that had created this piece. I found at http://www.johnsonbanks.co.uk that the image was a product from a campaign to re-design Christian aid's identity/logo and advertisements.
Compared to the old logo big changes were made. One of the aspects that jumped out at me on the new desgn was the bold "aid", emphasising the charities work for aiding people in developing countries. By making the word aid a dominant feature in the design i think it tells the audience straight away that this is the charities main concern, drawing their attention to try and get the audiences help. Where as the old logo didn't have the same level of impact. The new logo is simple but straight to the point, not over complicated, and i like this about the new design.




I found several other interesting pieces on the Johnson banks website so it is well worth a look, useful for the PPD sessions im sure:

http://www.johnsonbanks.co.uk