Evaluation

BA (Hons.) GRAPHIC DESIGN – END OF MODULE SELF-EVALUATION

Module Code - OUGD201 Module Title DESIGN FOR PRINT

Level 02 Semester 01 Credit Value 20


1. What skills have you developed through this module and how effectively do you think you have applied them?

I have developed my research skills and took a more independent approach to my work. I found this quite difficult at first but i am enjoying the challenge of organising my own time and trying to keep on top of projects. I have learned a lot of skills with regards to print and colour, and the workshops have helped me apply these skills. I have developed my practical skills using print, through trying screen print, letterpress and various technical aspects to do with print in software like Photoshop, Indesign and Illustrator. These will become a key part to my future work and preparing myself and my work for industry.
Print is a really important part of design so all the skills i have learned are crucial. I know more about colour, like CMYK, RGB, Spot colour and using Pantone books, grayscale, duotone and monotone. My approach to using colour in my work will be improved because the knowledge and skills i have developed throughout this module will be a consideration in the future, so i will be able to produce more professional work and better quality designs.


2. What approaches to generating work and solutions to problems have you developed and how have they helped?

Being independent has become an important aspect for me to carry out my work, organising a visit to a print company with Jonathan really enhanced my research and i gained a lot of knowledge as a result. In future i will use my independence more readily to improve my design approach.
I have developed my idea generation, getting into the habit of drawing out designs and layouts before i start using the mac. I felt i had started to fall into the trap of reaching out for my computer because it was the "easiest" thing to do. It does not help generate the ideas for me though and testing out other possibilities finds interesting results to use in my work. I enjoyed the hands-on work i produced throughout the good brief like mock-ups and test pieces, like creating type with water. Although it didn't create a resolution for this project the technique was interesting and i plan to develop it further as a personal investigation.


3. What strengths can you identify in your work and how have/will you capitalise on these?

I think one of the strengths in my work were the different approaches to research. I took advantage of the resources available to me when finding out about print, going on a visit, Writing to print companies to get samples. Going that bit further with research helps my work to develop and enhances the final solutions. In the future i will capatalise on opportunities available to me to improve research and the design process. I think concept development and idea generation is quite strong in my work. It is a key part to the design process so i always try to have a broad range of research to develop a concept which will lead to strong designs and resolutions. I think without a strong concept i struggle to create solutions that resolve the problem being set. I also think the resolutions for design for print were quite strong, i liked the humor involved in the designs.


4. What weaknesses can you identify in your work and how could you exploit these more fully?

Again time management needs to be improved for me. At the beginning of this module i found it difficult to motivate myself and start working more independently on briefs being set. This lead to a mad rush the last few weeks of the module as i realised there was a lot i could have done and resolved a lot sooner. In future i will plan my time more to fit all the different modules in so i have sufficient time to complete them. Using action plans regularly will help me get to grips with what i have to complete, and i will set my own deadlines for completing aspects of briefs. I feel like some parts of my project could have been improved by better time management because some of my research throughout this module could have been documented better. Also some of the design sheets weren't as strong as others throughout the two briefs due to poor time management.



5. Identify five things that you will do different next time and what do you expect to gain from doing these?

1. Action plans - keep a record of what i have to do and why i have to do it, this will help me keep on track when multiple briefs are underway. I will know what has to be a higher priority at different times.
2.Make sure the quality and quantity of my work is more consistent so the resolutions are justified and completed to a high standard, to the best of my ability.
3.Be more confident when it comes to independent learning, go out, look for different opportunities that can improve research and my designs.
4.Exploit tests and experiments more throughout my work to make more interesting design solutions.
5.Talk more about my work with peers and tutors, this will help push my designs forward and bring out new ideas, approaches and direction for my work.


6.How would you grade yourself on the following areas:


5= excellent, 4 = very good, 3 = good, 2 = average, 1 = poor


Attendance = 4
Punctuality = 4
Motivation = 4
Commitment = 4
Quantity of work produced = 4
Quality of work produced = 4
Contribution to the group = 4

The evaluation of your work is an important part of the assessment criteria and represents a percentage of the overall grade. It is essential that you give yourself enough time to complete your written evaluation fully and with appropriate depth and level of self-reflection. If you have any questions relating to the self evaluation process speak to a member of staff as soon as possible.