shrink sleeve

For the "Good" brief i chose to look at water, i am focusing on bottled water and i am going to design a series of bottle labels for a new brand of water that helps you stay thin, this is aimed at people that go to the gym. From my research into the types of people that go to the gym, their are always people that you wish just weren't there, or you just don't quite get why they are there. For example why do some women think its ok to sit on a machine doing basically nothing gassing away to their mate? Also i feel sorry for the larger person who has basically been forced to the gym by their GP, and whats with the guys that think their God's gift and won't stop looking in mirror. Not to mention the steroid lovers! All these people have inspired me to design a bottle of water just for them, it will be fake, pointless just like them.

The processes i have been researching for print are Flexography labelling and flexo shrink sleeves for bottles. Heres a neat little anim that show shrink sleeve in production...